Here are some reasons behind the brand’s premium pricing:

* Boutique manufacturing: MV Agusta produces bikes in much lower volumes compared to mass-market manufacturers, which increases per-unit costs.

* High-quality materials: Use of titanium, carbon fiber, forged components — all of this adds cost.

* Performance engineering: The engines and chassis are very high-performing, with race-inspired technology, which is expensive to design, build, and maintain.

* Advanced electronics: The bikes come loaded with high-end electronics (IMU, launch control, connectivity), which adds complexity and cost.

* Brand heritage & exclusivity: MV Agusta is a historic Italian marque with racing legacy. Buying one is partly about owning a piece of that heritage.

* Maintenance / parts: Parts are more expensive, and servicing can be less frequent or more complex, which adds to the “cost of ownership.” Also, for niche brands, distribution of spares may be limited.